What is Smart Fitting Room?
PhyGrid Smart Fitting Room transforms the traditional dressing room into a hub of personalized shopping. Using RFID and an in-room touchscreen, customers see detailed information about each item they bring in, request different sizes or styles without leaving the room, and discover complementary products. A routine fitting room visit becomes an opportunity for engagement and sales.
Why use Smart Fitting Room?
A connected fitting room shifts the dressing room from a passive try-on space into an active part of the customer journey:
- Personalized recommendations: The screen displays the items in the room and suggests complementary products, sizes, and colors
- Better customer service: Customers request sizes or styles directly from the screen, without flagging down a staff member
- Loss prevention: RFID-aware inventory tracking helps staff catch mismatches between items brought in and items leaving
- Tighter operations: Connects with PhyGrid Mobile so floor staff can fulfill requests in real time
Key features
Interactive product discovery
- Automatic recognition: RFID detects items brought into the fitting room without scanning
- Product details on screen: Specs, materials, care instructions, and pricing appear instantly
- Style suggestions: See outfit pairings and complementary items based on what the customer brought in
- Multi-item awareness: The screen tracks every item in the room, not just the first one
Customer service and sales
- Request a size or color: Customers tap the screen to request alternate sizes or styles
- Real-time inventory: The screen reflects what is actually available before a request goes out
- Cross-sell prompts: Recommendations grow basket size by surfacing relevant add-ons
- Skip the wait: Customers stay in the room while staff bring requested items
Operations and integration
- Tasks app: Staff receive incoming requests on mobile devices and act on them in order
- Inventory tracking: Tie fitting room activity to in-store stock for tighter management
- PhyGrid integration: Works with the rest of the PhyGrid ecosystem, sharing analytics and product data
- Loss prevention: Alerts when items leaving the room do not match the items brought in
Why adopt smart fitting rooms now
In an industry where shoppers can buy almost anything online, the in-store experience needs to give them a reason to come in and stay:
- Differentiation: Sets the physical experience apart from online shopping
- Conversion: Customers who can find the right size and style stay to buy
- Basket size: Recommendations and easy add-ons grow each visit's value
- Service efficiency: Fewer trips back and forth for staff, faster turnaround for customers
Quick setup
- Integrate your product catalog
- Prepare RFID tags for your products
- Install Smart Fitting Room from the Marketplace
- Connect Smart Fitting Room to a device
- Prepare the RFID reader
- Install and configure the RFID reader peripheral
- Install and configure the Tasks app for order management
- Set up Smart Fitting Room with products and settings
- Train staff on managing orders with the Tasks app