What are Content Variant Tags?
Content variant tags are special tags that define different versions of content for specific contexts within channels. They allow you to automatically deliver the appropriate content version based on device characteristics or other conditions, ensuring optimal display across different devices and situations.
Key aspects of Content Variant Tags:
- Context-Specific Content: Different versions of content for specific contexts (orientation, language, etc.)
- Automatic Selection: System automatically chooses the right content variant based on device characteristics
- System Variants: Orientation is a built-in system variant tag that's preselected
- Custom Variants: Create your own variant tags for specific business needs
- Channel Integration: Set content variant tags when creating channels
How Content Variants Work
Channel Setup Process:
- Create Channel: Set up the channel with name, description, and content variant tags
- Configure Variants: Select system variants (like orientation) and add custom variants
- Add Content: Upload different versions of content for each variant
- Automatic Delivery: System delivers the appropriate content variant to each device
Common Content Variants:
- Orientation: Portrait vs. landscape versions of content (system variant)
- Language: Different language versions for multilingual deployments
- Location: Different content for flagship vs. standard stores
- Department: Specialized content for different store sections