What are Content Tags?
A label or attribute that can be assigned to devices, content, or spaces to enable targeted content delivery and organization. Tags serve as conditions that determine when and where specific content should be displayed, providing flexible control over your digital experiences.
Key aspects of Tags:
- System Tags: Automatically created by the platform (location, orientation, device type)
- Content Tags: User-created tags for targeting specific content to devices or spaces
- Content Variants: Define different versions of content for specific contexts
- Device Assignment: Custom tags can be assigned to devices for content management
- Targeting Control: Determine which content appears on which devices and when
- Organization: Group and categorize devices, content, and spaces logically
Types of Tags
System Tags (Automatically Created):
- Location Tags: Based on device space assignments
- Orientation Tags: Portrait or landscape screen orientation
- Device Type Tags: Hardware specifications and capabilities
Content Tags (User Created):
- Targeting Tags: Custom conditions for content delivery (department, season, promotion-type)
- Content Variants: Different versions of content for specific contexts
- Device Assignment: Custom labels assigned to devices for flexible content management